Sveinn Steinar Benediktson, “Svenni”, (33) is an electronic engineer studying at the University of Art in Reykjavik, a musician and artist. When he is not driving jeeps and trucks he is guiding challenging treks in the interior of the country. He makes his own cameras, with plastic boxes or cartoons, that is all he needs. We remember one trek he did a couple of years ago with French proffesional photographers. Sveinn, who is fluent in English but doesn´t speak so much French, was their driver-guide. When the overcharged photographers saw Svenni take out a plastic strange looking camera, they thought that the boy was making fun of them or that he was just a simple guy. They certainly proved wrong when they saw his photos.